Drawing of Diego writing in a notebook at his desk, a dog resting its head beside him
On SubstackBuilding Enduring AI Companies in Latin America: The Power of Process as a Moat

Product leader. I help companies turn AI from pilots into products that move the business.

13 years building and scaling platforms in LATAM: co-founder of Sellpad and Subzy, Chief Product Officer at TrueHome through its Series A and acquisition by Loft, and product strategist at 23 Design (now Frog). Today, at Method, I lead AI product strategy and transformation: from deciding where AI pays off to redesigning products and APIs around agents.

I write essays on Substack. You can reach me by email, on LinkedIn or on X as @ultrasonidooo.

Selected work

Method

AI product strategy

Turning AI pilots into products that pay off.

For a bank's integrations team, leading an API strategy that automates integration documentation, with API docs and agent skills built for AI-enabled tech teams to speed up integrations.

For an education company owned by a private-equity fund, designed the framework to prioritize AI initiatives across its SaaS products: $12M+ in potential ARR and savings across 30+ initiatives.

For a private-equity-backed IT SaaS company, led a 10-week AI transformation that redesigned its platform around agentic workflows.

Wrote the internal guide teams now use to design AI agents.

TrueHome → Loft México

Head of Product → Chief Product Officer

Reimagining how people buy and sell a home.

Led an 80+ person team to rebuild buying and selling a home in Mexico, blending white-glove, just-in-time service with digital products: a marketplace that gave buyers the information to decide, full costs included, and a WhatsApp experience that always told people exactly where they stood in one of the most important processes of their lives. NPS 70 through the Series A and the acquisition by Loft.

Sellpad

Co-founder

Restaurant service, 3x faster.

Point-of-sale and ordering platform for restaurants that made service 3x faster.

Selected for 500 Startups and Start-Up Chile.

Subzy

Co-founder

One app to run a wellness practice.

Mobile-first platform for payments, scheduling, client management and analytics for health and wellness professionals.

Contact

Hiring for product or AI leadership? Let's talk.